However, given the popularity of Red Bull, especially in these European countries, Monster would have to somehow increase marketing spend to capture new customers. There is still some room for growth in terms of value share in select international markets, most notably France, Germany, and Great Britain. The company’s main brand, which is Monster Energy, has nearly matured in terms of geographic growth, as the product is now distributed within 139 different countries and territories. Monster can still grow at a double-digit pace, but this will depend on the growth of both the Monster brand and sub-brands The company can still grow market share by expanding its less-known brands in international areas. Factors such as increased competition and cannibalization of its own products are prominent concerns. However, we maintain a neutral sentiment of the company as there are a lot of different forces that may drag down profitability and sales in the long run.

Consumers are easily able to access the product whether it be at convenience stores, grocery outlets, or through Amazon. There is no doubt that Monster’s market share in the energy drink sector is extremely solidified given its footprint in 139 different countries as well as its savvy marketing campaigns related to sporting events. The company’s stock price quickly rebounded from the March crash due to its recent strong quarterly earnings. Monster’s growth is reflected in its stock price over the last few years. The company remained relatively unaffected by COVID. The company's sales grew at a 26.7% CAGR between 20, and within the last few years has been growing at a double-digit rate of around 10%. Monster Beverage (NASDAQ: NASDAQ: MNST) is arguably the biggest global energy drink brand alongside Red Bull.

Monster energy drink symbol